In the world of modern logistics, the phrase “last mile” or “final mile” has become synonymous with both the ultimate challenge and the greatest opportunity. As the final stretch of a product’s journey from warehouse to doorstep, it’s where efficiency and precision become paramount. And at the heart of mastering this crucial phase lies the tracking experience.
Today’s shoppers want to know where their packages are and when they’ll be arriving. And with the global ecommerce market predicted to grow from $3.3 trillion today to $5.4 trillion in 2026, shopper expectations for swift, clear, and accurate last mile delivery tracking are only going to increase.
Here’s what we’ll cover in this article:
- What is last mile tracking
- What today’s shoppers expect from last mile delivery
- How GoBolt’s last mile tracking technology works
- How to enhance last mile delivery communication and efficiency
- Leveraging insights & metrics from last mile tracking technology
- How last mile technology can improve sustainability
- Short on time? Skip ahead to get our final thoughts
What is last mile delivery tracking?
The last mile of order fulfillment is where inventory travels from a fulfillment center or shipping hub to its final delivery destination. A last mile carrier is the logistics partner responsible for ensuring each order gets where it’s supposed to be, safely and on the date promised to the shopper.
Last mile delivery tracking keeps tabs on a package through this final leg of the journey, from the time it leaves the fulfillment center to when it lands on the shopper’s doorstep.
What do today’s shoppers expect from their last mile delivery service?
We live in an era where consumers can track their food order in an app on their phone, watching their driver inch along, street by street, until the doorbell rings. So, it’s no surprise that shoppers have heightened expectations around how granular and immersive their delivery experiences should be.
- 93% want to stay informed throughout the delivery process—from in-transit status to final arrival date.
- 47% will not order again from a brand with poor delivery visibility. And 44% think brands are falling short of providing positive last mile delivery service.
- In one study, 96% of respondents said they would find GPS tracking useful when waiting for their deliveries.
All of this adds up to your last mile delivery service having a big impact on your brand perception and future business.
How GoBolt’s last mile tracking technology works
In the fast-paced world of last mile logistics, precision and real-time information are non-negotiable. GoBolt’s last mile tracking technology uses cutting-edge methods and GPS location to ensure efficient and accurate delivery experiences.
“GoBolt’s real-time tracking allows us to easily answer questions like ‘Where’s my order?’, which is one of the most common call-ins that any brand receives.”
— Lamya Ezzeldin, GoBolt’s Sr. Product Manager, Transportation
Here’s an in-depth look at how GoBolt’s last mile tracking software operates:
1) GPS location data
At the core of our last mile tracking technology lies the utilization of GPS location data. Through our systems, we harness the power of GPS technology embedded in driver phones to precisely track and display the delivery vehicle’s position in real time. This means that from the moment a delivery begins its journey to its final destination, both our central operations team and the end-shopper have access to accurate and up-to-date information regarding the whereabouts of the delivery vehicle and the package(s).
2) Real-time updates
In today’s on-demand economy, waiting for a delivery can feel like an eternity. Recognizing this, our system provides real-time updates to keep shoppers informed every step of the way.
- Every 30 seconds, our technology reviews and if needed, updates the estimated time of arrival (ETA) and the current location of the delivery vehicle.
- Additionally, when a shopper is the next stop on the route, our system triggers a notification, ensuring that they are prepared to receive their package. This allows shoppers the flexibility to go about their day without having to worry about missing the delivery attempt. Say goodbye to waiting around all day for your delivery!
What sets GoBolt’s technology apart is its ability to maintain this near real-time tracking experience while simultaneously optimizing app performance. This means that whether you’re a shopper eagerly awaiting a delivery or an operations manager overseeing multiple shipments, you can trust that our technology delivers unparalleled accuracy and reliability without sacrificing efficiency.
Enhancing communication and efficiency throughout the delivery process
Effective communication and streamlined workflows are indispensable for a successful last mile solution. GoBolt’s innovative approach optimizes communication to enhance efficiency and shopper satisfaction.
Here’s how we achieve this:
Guided driver flows
Our system goes beyond simple tracking; it guides drivers through their routes, prompting them to take specific actions at strategic points along the way. These prompts trigger automatic email or SMS notifications and status updates, keeping both our operations team and the end-shoppers informed every step of the journey. By integrating communication into driver flows, we minimize disruptions and maximize efficiency, ensuring timely and transparent deliveries.
Elevating shopper expectations
Consider this scenario: as packages are scanned and confirmed to be loaded onto the delivery vehicle, our system automatically alerts shoppers about the expected delivery for the day. This proactive communication not only sets clear expectations but also empowers shoppers with the information they need to plan their day accordingly. By keeping shoppers informed and engaged throughout the delivery process, we elevate their experience.
Impact on reducing failures
One of the most significant benefits of our approach is its impact on reducing delivery failures. Through proactive communication and guided driver flows, we’ve successfully slashed delivery failures by over 50 percent. Fewer failed deliveries mean fewer reattempts, translating to significant reductions in emissions and environmental impact. By leveraging technology to optimize delivery routes and keep shoppers informed, we enhance efficiency and contribute to a more sustainable future.
Leveraging data insights and performance metrics from last mile tracking technology
Through our proprietary last mile technology, GoBolt enhances tracking capabilities and generates actionable data insights that drive operational excellence. Here’s how our technology enables us to measure and optimize performance:
Analysis of performance improvements
Our data-driven approach enables us to analyze the performance of our last mile delivery service. By tracking key metrics such as delivery success rates, on-time performance, and customer satisfaction scores, we can quantify the effectiveness of our technology in real-world scenarios. Our analysis consistently demonstrates significant improvements in reducing delivery failures and enhancing shopper satisfaction, underscoring the transformative impact of our last mile technology on the delivery experience.
Elevating shopper experiences through last mile technology
At our core, we’re customer-obsessed. We are constantly improving shopper experiences through our innovative tech solutions. Through our last mile tracking technology, we’ve improved the delivery experience, garnering rave reviews from satisfied shoppers. From seamless tracking capabilities to proactive communication, our technology ensures that every delivery exceeds expectations, leaving a lasting impression on shoppers and our brand partners.
Advancing sustainability through innovative technology
At GoBolt, we are deeply committed to sustainability, driving positive change, and minimizing our environmental footprint. Let’s explore how our tracking technology contributes to advancing sustainability:
1. Enhancing operational efficiency with tracking technology
Our tracking technology is the cornerstone of operational efficiency, enabling us to optimize delivery routes and reduce fuel consumption.
Optimizing delivery routes
Through sophisticated algorithms and real-time tracking capabilities, our technology optimizes delivery routes, minimizing mileage and reducing the carbon footprint associated with transportation. By identifying the most efficient routes and avoiding congestion hotspots, we minimize emissions while maximizing delivery efficiency.
Reducing fuel consumption
Efficient route optimization translates directly into reduced fuel consumption. By minimizing idle time and optimizing driving routes, we significantly decrease our reliance on fossil fuels, leading to tangible reductions in greenhouse gas emissions and environmental impact.
2. Impact on sustainability goals
Our tracking technology contributes to achieving our own sustainability goals and those of our brands, such as reducing their Scope 3 emissions. Here are a few ways this happens:
Measurable impact on sustainability goals
Through rigorous data analysis, we quantify the measurable impact of our technology on sustainability metrics such as reductions in greenhouse gas emissions and resource consumption. Our technology enables us to track and monitor these metrics in real time, providing valuable insights into our progress towards sustainability targets. Additionally, through our partnership with veritree, we have the ability to sequester emissions, further offsetting our environmental impact and advancing our sustainability agenda.
Emissions calculator
To empower our stakeholders with actionable insights, we offer an emissions calculator that allows brands to assess the environmental impact of their delivery operations. By inputting relevant data such as distance traveled, vehicle type, and fuel efficiency, brands can quantify their carbon footprint and identify opportunities for improvement. This tool not only raises awareness but also facilitates informed decision-making, ultimately driving greater sustainability across the supply chain.
Final thoughts
GoBolt has emerged as a leader in the logistics industry thanks to its innovative last mile tracking technology, and we’re thrilled about the impact our technology has had on our own sustainability goals and those of our brand partners.
GoBolt’s tracking technology TL;DR:
- Utilizes cutting-edge methods like GPS location data and real-time delivery team prompts for precise tracking and communication.
- Provides unparalleled accuracy and transparency with location updates every 30 seconds.
- Integrates communication into driver flows, minimizing disruptions and elevating shopper satisfaction.
- Successfully reduces delivery failures by over 50 percent, contributing to a more sustainable future.
- Generates actionable data insights, driving operational excellence and enhancing shopper experiences.
- Committed to innovation, efficiency, and sustainability, setting new standards in last mile logistics.
If you’re interested in learning more about our last mile tracking or sustainable logistics, reach out to us today.
